About DMMTCG

Teaching Digital Marketing through Gamification

The idea for the Digital Marketing Masters card game — which we didn’t originally plan as a collectible card game — began as an internal educational tool for our trainees and new SEO team members. The goal was to help them grasp the fundamentals of SEO: the different elements involved, how various factors influence each other, what to avoid, and how certain tactics, while potentially effective, can be risky if they violate search engine guidelines (i.e., black hat techniques).

I (Marcus) had a rough draft of the rules sitting in a drawer for about two years — not quite refined — until a few months ago when I suddenly had a breakthrough on how to make the game both smart and fun. While the long-term vision is to expand the game to cover all digital marketing disciplines, not just SEO, the first time we’ll be distributing this game to a broader audience will be at the Shenzhen SEO Conference. That’s why the first public edition is specifically SEO-themed.

Our Sponsors …

… are as passionate about Digital Marketing Masters TCG as we are. We’re incredibly grateful for their support — not just because they believe in the power of gamifying digital marketing education, but because they help make this project accessible.

We do not make any profit from the game. Our goal is to keep the price as low as possible so more people can use it to learn and grow. Thanks to our sponsors, we’re able to significantly reduce the cost for players. Their contributions cover parts of the production and distribution, which means you get a high-quality, thoughtfully designed learning tool — without the premium price tag.

If you’re enjoying the game, it’s in part because of them.

Shenzhen SEO Conference

The first 600 Digital Marketing Masters card decks will be given out for free to all attendees and speakers of the Shenzhen SEO Conference in September 2025.

That’s a great educational and fun product conference attendees get for free.

Your Company?

Your Company?

Testimonials

Some feedback from our players

Here, we’ll share the first player feedback and impressions after the Shenzhen SEO Conference in September 2025.

This is awesome

— Sara Joe

Here, we’ll share the first player feedback and impressions after the Shenzhen SEO Conference in September 2025.

Amazing Experience

— Joe Sara

Deal of the Day/Month/Year

That’s why we’re offering Digital Marketing Masters TCG at cost: just €10 per deck plus shipping — which covers the printing fee and delivery only. We’re not taking a cut.

We initially dreamed of offering it entirely for free, but due to production and shipping realities, that’s not yet possible. The small fee also helps us avoid bulk orders that could wipe out our limited supply. Every euro collected goes straight back into the project — funding improvements, printing more decks, and distributing them to more learners around the world.

10 EUR